International English Language Testing System (IELTS)
Smart Learning app
Expertise
AdvertisingApp creation
Brand services
Distribution
Social media
The Brief
Lime Beijing was recruited by the International English Language Testing System (IELTS) to help create and market its new Smart Learning app.
The initial brief was to create a fresh new brand, covering all the aspects of research, positioning, culture, architecture, visual communication, identity system design, experience, communication strategy and planning.
Expertise
AdvertisingApp creation
Brand services
Distribution
Social media
Our answer
Having created the brand, Lime Beijing implemented it across a myriad of tangible assets. Working with IELTS, Lime Beijing also began to clarify and identify the more intangible aspects of the brand. The clear understanding of the target market and client led to a much broader scope of work with IELTS.
The impact
IELTS were so impressed that Lime Beijing now provides 360 degree brand promotion and a full in-house brand & marketing service. We will be introducing an innovative AI product (produced by IELTS) with greater functionality and we are an official Authorised Distributor.
Lime Beijing welcome new enquiries from schools, industry organisations, teachers, and professionals who are looking for new English language learning resources. Please contact us directly at [email protected].
