Trends & insights
The confluence of affluence, sport, and haute horlogerie
The narrative of the underdog often captivates hearts, be it the meteoric ascent of Wrexham Football Club’s loyal supporters, championed by Ryan Reynolds Netflix style takeover, or the conquest of the Premier League by Leicester City against staggering 5000/1 odds in the 2015/16 campaign. Britain’s esteemed Premier League magnetises a confluence of world-renowned billionaires, astute investors, and the glitz and glamour of the entertainment world hidden within the VIP hospitality suites. Yet, the most limelight is always the stars and athletes on the pitch…