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Everywoman – re-brand
Lime were called in by everywoman on personal recommendation, EW were struggling with a brand that was putting up barriers to exploring new routes for developing the everywoman business. They needed structure, focus and energy to assist them in a successful future. They also needed to fuse both internal and external communication and present a strong united front. Due to a limited budget, EW didn’t require a complete re-brand but a phased approach to a whole new look.
